Social media today is an absolutely core marketing strategy in the toolkit of many of America’s largest and most successful corporations. Millions of dollars are invested in crafting the right strategy, implemented with sophisticated software tools  to execute the campaign, gather the metrics and provide the analysis to measure the ROI.

Then there’s the rest of us. The ones with lean marketing budgets and small staffs, or those with leaner marketing budgets and no staff. The ones who don’t have the luxury of allocating some staff time and some discretionary dollars to test drive a marketing channel for a few months or quarters just to see how it performs.

Social media today is an absolutely core marketing strategy in the toolkit of many of America’s largest and most successful corporations. Millions of dollars are invested in crafting the right strategy, implemented with sophisticated software tools  to execute the campaign, gather the metrics and provide the analysis to measure the ROI.

Then there’s the rest of us. The ones with lean marketing budgets and small staffs, or those with leaner marketing budgets and no staff. The ones who don’t have the luxury of allocating some staff time and some discretionary dollars to test drive a marketing channel for a few months or quarters just to see how it performs…

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